When Stan Lee formed Marvel Comics, he certainly knew who his target audience were – adolescent males. Both the content of the early comics and the language that Stan used to communicate with the readership (yes, True Believer!) was designed to resonate with young bucks seeking adventure and wanting to be part of an exciting, popular gang.
Have you defined out your target audience yet? If not, how do you know that your creative output and communication (blog-posts, emails etc.) ‘hit the spot’ for your followers?
If you bumped into your perfect fan, one that would devour your work for at least the next three years, what would they look like?
Try defining the following:
- Their gender (if applicable)
- Their age
- What are their favourite movies, TV shows, books and comics?
- Do they play computer games? If so, which ones?
- What are their hobbies other than the above?
- What is their disposable income? Or do they on their parents to buy comics and related merchandise for them?
- Do they live on their own or with others?
- If they’re still a student, is there a certain ‘tribe’ they belong to?
- If no longer in school, in which industry or industries do they work?
- How large is their circle of friends?
- What are their problems in life?
- What compels them to read and enjoy your stuff?
- What keeps them coming back for more?
Having completed this exercise, you should have a pretty good idea of your ideal customer. You could even give them a name, and draw a sketch of them to hang in your workspace.
Then, when you are writing your blogposts and emails, tailor your language to suit them. By doing this, your target audience will identify more with you and your work, and will be more willing to return to your site.
If you don’t even know where to start with identifying your ideal fan, try running a survey via the likes of www.SurveyMonkey.com. They allow you to run a survey with up to 10 questions free of charge. You just set up your questions, provide the survey link to your followers, sit back and analyse the results as they come in.
I appreciate all feedback, so feel free to post a comment below.
The Comic Academy
Phil Hampton founded The Comic Academy to help comic and webcomic creators market their work and achieve success in the comic book industry. Get your FREE exclusive report ‘The 7 Steps to Comic Creator Success’ at http://www.TheComicAcademy.com